Mist:Understood Holiday Survival Tip Series

December 20, 2018

With the holidays fast approaching, CAPCO wanted to show people how aerosol products could help make the season a little less stressful. This creative social content exemplifies the aim of our Mist:Understood campaign: Communicate directly with the consumer in a fun, youthful, light-hearted way. Social activations like this go a long way in shifting overall


Influencer Partnerships Create Unique Mist:Understood Content

November 25, 2018

Aerosol products contribute to creative and culturally relevant industries in a big way. Yet the industry as a whole doesn’t do a super thorough job of educating consumers to this fact. That is why CAPCO enlisted the help of a couple unique influencers from the personal care and custom motorcycle space to tell this story.


The Mist:Understood Campaign Launches Nationally to Set the Record Straight on Aerosol Products.

August 8, 2018

In partnership with Consumer Aerosol Products Council (CAPCO), Mist:Understood will demystify conceptions of aerosol products through creativity, activity and environmental education. (August 8, 2018-Denver, CO) As a leader in aerosol-metal or plastic containers that dispense liquid in a mist or foam-CAPCO activated the Mist:Understood campaign on August 4 with a dedicated website platform to share